True single sourcing implies there is only one location where content is edited – all other locations are referencing this unique item.

Nowadays, many companies are using a CCMS to implement this winning strategy. But we are not doing this with product data – yet. This presentation shows how data queries into a variety of databases can be added to structured content, allowing a simple refresh on publish to make the content show the latest updated data items. The method even allows refreshing the data items each time the HTML page is loaded.